Quick-response (QR) code usage is a marketing trend that has grown exponentially in recent years, thanks in large part to the evolution and popularity of the smart phones. Usually small in size, their appearance and execution may resemble a barcode, but the data isn’t limited to just numbers. Capable of embedding an entire website address, they serve as an excellent medium to send a mobile user directly to whatever additional content you would like to share.
You can use a QR code as an opportunity to expand or enhance the message you’re presenting. Link to a product demo video or a tour of your business – find a way to turn a static message into a interactive event. A standard QR code can be as small as 1″ x 1″ in size allowing you to use just a small area of space to provide limitless possibilities.
Creating a QR code is an easy process and several websites will create your QR code for free: all you have to do is provide the hyperlink to the landing site you want to use for the QR code and hit submit.